Wonderwerk, a real Los Angeles-based natural wine brand, asked us to get Gen Z to choose wine.
We ditched the wine glass,
and made it portable.
To make wine feel as easy as the drinks Gen Z already reaches for, we started with the bottle.
Then we made it smaller.
To compete with seltzers and canned cocktails, we had to rethink the bottle entirely. We shrank the format and rewrote the labels to match. Big Orange became Lil Orange, traditional flavor notes became pocket-sized personalities, and the entire lineup adopted a playful, unpretentious language designed for the night out.
ANIMATION
A series of bite-sized, Y2K-inspired animations proving that natural wine doesn’t belong in a stuffy cellar — it belongs on the dance floor, the laundromat, and wherever the night takes you.
OOH
We built a visual world that treats natural wine less like a fancy dinner pairing and more like a Y2K streetwear drop.
SOCIALS
We matched the vibrant, fun energy of natural wine with a social feed built for the unapologetic party-goer.
STORE LOCATOR | WONDERMAP
Wonderwerk needed a store locator. We refused to build a boring one. We created the WonderMap—a digital hunt that turns the simple act of buying wine into the first stop of the night. By toggling "Nightlife Mode," users reveal glowing hotspots of parties and pregames happening near stocked shelves. It’s not just about finding the wine; it’s about finding where the night is going.
Art Director | Logan Murray
Copywriters | Josef Pellegrini + Hannah Wente
Strategist | Kacey Cooper
Creative Brand Manager | Elise Tanenbaum
AI Tools
Sora, Luma
