Heat, Hot Dogs, and History.

50 years of Coney Island chaos deserves better than a cheap flyer. We rebranded the world's biggest eating contest to look exactly like what it is: a legendary American sport.

OOH

We didn't just design event flyers, we designed memorabilia. These posters act as the official call-to-action for the contest, while doubling as coveted souvenirs.

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Merchandise

Wearable Americana for the unapologetic fan. We translated
the grit, grease, and glory of the contest into a premium
vintage apparel line.

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The Wiener Wrangler

Every legendary sport needs a tailgate spectacle. We traded the mechanical bull for the Wiener Wrangler—a high-energy, bucking hot dog ride that lets daredevil fans experience the sizzle for themselves.

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Art Director | Logan Murray
Copywriter | Sandra Sanchez

AI Tools
Midjourney, Luma