Sanity is overrated. We turned the dreary daily grind into an unapologetic playground, giving people the one thing they actually need to survive it: Permission to go nuts.
Socials
We didn't just take over the commute; we hijacked the feed.
A daily dose of unapologetic nuttiness designed to break up the endless doomscroll.
Activation
Sometimes, unapologetic nuttiness needs a physical outlet.
We built the Almond Joy Rage Room—a dedicated space to smash, crack, and completely lose your mind.
Merchandise + Souvenirs
We didn't just want people to experience the nuttiness; we wanted them to take it home. Enter the Angry Almond: the ultimate, unhinged emotional support plushie for the daily grind.
Art Director | Logan Murray
Copywriter | Elena Didway
AI Tools
Luma, Midjourney
